After graduating from Towson University, Jeff’s career in advertising began at Trahan, Burden & Charles Advertising (TBC, Inc.) of Baltimore, in the agency’s stat camera room. He was quickly promoted after winning a New York Andy Award and a London International Award in his first year.
During his second year, Jeff was selected as the Art Director of a small TBC creative team bound for Reno, Nevada. The group was sent to Reno to open TBC’s west coast office and represent the agencies premier account, Harrah’s Entertainment corporate. This included work on Harrah’s national brand image and direct retail work for all of its western properties.
After three years in Reno, Jeff returned to the East Coast to accept the position of Associate Creative Director with James Bunting Advertising (JBA), a Lancaster, PA firm. At this agency Jeff had significant national brand and new business responsibilities. The agency’s national clients included, DuPont StainMaster Carpets, Burpee Seed Company, Pfaltzgraff, Pennsylvania House and Wood-Mode Fine Custom Cabinetry.
Later, Jeff returned to TBC’s Baltimore headquarters to assume the position of Associate Creative Director. His duties also included campaigns for several Harrah’s riverboat properties as well as other TBC accounts.
Jeff joined his father’s insurance firm in 2002, first handling all agency advertising and marketing duties and later serving as its executive vice president responsible for the oversight and supervision of all personnel and the day-to-day operations of the company.
Jeff left the family business July 2011 and returned to the agency side specializing in web design/development and video broadcast conception/production.
Advertising is evolving
Decades past, advertising and branding were a linear one-way communication directed to a passive consumer. As new technologies have emerged, this approach has necessarily evolved to two-way communications and now becoming a truly liquid interactive relationship. Not recognizing this evolution, marketers risk becoming irrelevant. The shift is dynamic and changes daily. We are here to help you navigate this chaotic and fast changing environment.
Put people first
People matter, and they have more control than ever. They can watch what they want when they want to watch it, so work hard to find out what they want and deliver it to them. Building a quality brand requires leadership and courage. So, follow your gut and keep your message simple and clear, while still delivering all the complexity. It’s an exciting time and we are ready to put our heart and soul into helping you build your brand and reach your consumer community.
Capabilities
Web Design and Development: CMS, CSS, PHP, JQuery, SEO compliance. And yes, Logo/Identity, TV, Radio, Print, Outdoor, Collateral and Package Design.