Burpee Seed Company

Burpee Seed Company

If you’re a gardener, professional or novice, you have undoubtedly heard of the Burpee seed magazine. The company is one of the country’s earliest direct mail magazine marketers. This magazine campaign was launch prior to the spring planting season encouraging the viewer to introduce their children to the joys of gardening and how to fertilize young minds to good clean fun. The campaign also introduces the Pre-grown Plants sent through the mail program. The campaign appeared in a number of DYI gardening magazines.