Pfaltzgraff Casual China
For almost 200 years the Pfaltzgraff brand has been associated with the highest quality ceramic products available for the home. Casual China marked the introduction of a more “family friendly” product that is dishwasher and microwave safe. The Casual China magazine campaign communicates that this new product is appropriate for all occasions, formal or casual. The campaign appeared in many national consumer magazines such as Modern Bride, Martha Stewart Living and others.